Growth of DTC (Direct to Consumer). It’s good for you!

Posted by Peter Koff MW on 9th Apr 2019

We have to understand the meaning of DTC in the USA. Since the repeal of prohibition in 1933, numerous systems came into being for getting wine into the hands of consumers. Overall, with many permu … read more

Can I know if a wine is cheap only by watching its bottle?

Posted by Jay Lee & Peter Koff MW on 2nd Apr 2019

Previously we could approximately know if the wine inside a bottle is expensive or not by checking its bottle out. If you checked its foil, cork and bottle, you could roughly guess if the wine insid … read more

What is house wine?

Posted by Jay Lee & Peter Koff MW on 28th Feb 2019

If you hear ‘house wine’, what image pops into your head at first?For many diners, the first thought is cheap wine. This is often not far from the truth. House wine is usually one of the least expe … read more

Wine Marketing. How important are your Environmental Credentials?

Posted by Peter Koff MW on 25th Feb 2019

We make natural or sustainable, or lutte raisonnee or organic or biodynamic wine. Are these attributes marketable? Do institutional buyers, trade buyers, consumers, existing customers care? Should … read more

Can you learn anything of a wine’s taste from its color?

Posted by Jay Lee on 13th Feb 2019

.Want to taste a wine of vibrant color and majestic bouquet?Click on the bottle below.Selected by Peter Koff MW.Want to receive complimentary educational posts via email?Please subscribe below.Copyr … read more